I am obsessed! It’s super high quality and cute. Reminds me of a diaper bag Blair Waldorf would have. I also love it just looks like a cute bag and could be used for just me if needed!
High quality, good size, and comfortable. My husband is looking forward to having his own diaper bag!
Perfect to hold everything we’ll need for diaper changes! Material is great quality and compartments are good size.
Love love love. I looked for hours for a mini and stylish diaper bag, and this fit the bill. I wanted something that was able to be crossbody, and ideally vegan leather. This seriously is perfect and great quality with plenty of pockets for organizing.
So nice to send bibs, you can never have enough. These are also extra large which is helpful!
I looked for hours for a mini and stylish diaper bag, and this fit the bill. I wanted something that was able to be crossbody, and ideally vegan leather. This seriously is perfect and great quality with plenty of pockets for organizing.
This bag is phenomenal in so many ways. It fits the needs I have as a mom AND as a business owner on the go! I can store my laptop along with everything I need inside of it. Not only is it BEAUTIFULLY designed but it’s durable! I’ve had this bag for MONTHS and it still looks as fresh as the day I bought it! Cannot recommend enough!
The Ono bag is the perfect mix between class and action. I use this as my go to for short outings or nights out on the town. It doesn’t matter if I’m going to a family event or evening out with the girls, dressed up or down… this bag is perfect!
This bag is absolutuley stunning! So chic and classic to wear with any outfit on any occasion, and elevates the eveyday diaper bag in such a simple way. There is plenty of space, with many pockets to accompany all of those baby essentials and an insulated pocket for feeding baby on the go. I love how lightweight this bag is and has such a minimal profile, while being able to pack it all!
Ahh, this made my day—thank you so much for sharing! I’m so glad you’re loving how lightweight it is while still fitting all the baby essentials (and then some 😉). Our goal has always been a diaper bag that feels classic and elevated but still works hard for mom, and it means the world to hear that it’s doing that for you. Thank you for supporting Baldwin Baby Co and letting us be a small part of your everyday. 💛
— Mac, Founder
I am a professional organizer and this bag is a game changer!! I could never find anything in my big bags that I carry to clients homes and now…I can find what I need blindfolded. And, my clients and strangers alike who comment on the bag are always shocked to find out it’s a diaper bag!! I never leave home without my Lillian. HIGHLY recommend!!
I’m a professional organizer and this bag is a game changer!! My purse has never stayed organized…until The Lillian. I always get compliments on it and everyone is shocked when I tell them it’s a diaper bag. I have two in different colors and love being so stylish. Highly recommend!!
thought this was canvas. It is felt. It also has semi permanent folds in it and is not as sturdy (flimsy) as I had hoped.
Purchased for a gift. Looks great, easy online order process and received quickly.
A gorgeous bag for diapering needs essentials that helps moms feel chic and put together.
I am obsessed with the White Ono Crossbody Belt Bag from Baldwin Baby Co! It’s the perfect blend of style and function. The design and details make it feel like I’m carrying a high-end designer bag, but it’s practical enough for my everyday mom life. One of my favorite features? The hooks! I discovered it actually fits perfectly across my diaper bag and can clip on when needed. Total game changer. It holds all of my essentials with ease, and I love that I can dress it up or down. Whether I’m chasing my twins or heading out to dinner, it works beautifully for both. Love, love, love!
I’ve been looking for a diaper bag that’s both functional and stylish… and this one from Baldwin totally impressed me! It looks just like a chic handbag, but inside it has everything we moms need (and more). ✨ What I love most: Elegant design – It seriously looks like a designer purse. I’d wear this even without my baby! Tons of compartments – Easy to organize diapers, wipes, bottles, extra clothes, and all the baby essentials. Durable material – It’s easy to clean and feels like it can keep up with everyday mom life. Comes with a portable changing pad – Super handy for on-the-go diaper changes. This bag is definitely one I’ll keep using as my baby grows because it’s so versatile and timeless. 💡 Perfect for moms who want to stay organized without giving up their style. Thank you, @baldwinbaby, for creating something that’s both beautiful and practical 💛
I purchased the "Ono bag" after seeing it on a young lady at a Coastal Chamber event and I am truly in love with it. The bag is smaller in size but it actually holds my lipstick, brush, wallet, sunglasses and keys! Perfect size and it is a very comfortable fit on my side. Thanks to the Baldwin Baby Bag team for creating a future ICONic bag.
The Lillian diaper bag is so stunning in person! I love the color (I got the Palmetto) and the material is really nice. Love that I can wipe it clean. The pockets are all very functional and it fits right over my shoulder easily (some bags have straps that are too short). No one even knows it’s a diaper bag!
This bag is so beautiful! I love the quality as well. It holds all of my boys things perfectly and I can keep everything organized. I even have room for items for myself! The best part is that it looks like a designer bag and not a diaper bag!



